After acquiring a tachograph software provider, a logistics analytics firm needed a cohesive brand identity for its newly integrated compliance solution. The new design had to align with the parent company’s branding while retaining familiar elements for existing users.

The overarching identity incorporated a globe and wheel concept, symbolising connectivity and global compliance. Sub-brands were designed in the same visual style to ensure consistency while remaining flexible enough to function independently, as the products could be sold separately or as part of a suite.

The project also included a website redesign to clearly present the suite of products and their integration within the broader ecosystem. Supporting marketing materials were developed, including animations to highlight key features and benefits. The result was a refreshed brand that appealed to both existing users and new customers while seamlessly integrating into the wider corporate identity.

Created through my work with DNA, a leading UK design agency.