The brief was to revitalise an established financial brand to be more people-focused and representative of the city of Bath, while ensuring it was optimised for modern UX and UI design. The project began with a comprehensive reimagining of the brand's look and feel, including a refreshed colour palette, typography, and imagery that reflected the city’s character and the organisation’s community-centric values.

Brand guidelines were then developed to ensure consistency across all touchpoints, providing a cohesive framework for both digital and print materials. With the new brand identity in place, the website was completely redesigned to serve as the main hub for mortgage and banking solutions, delivering an intuitive user experience.

Created through my work with DNA, a leading UK design agency.