Danny’s Burgers, a Bristol-based burger joint and two-time winner of the UK's Best Burger, needed a brand that would capture the essence of their dirty, high-grade smash burgers. The brief was to create a visual identity that would stand out in a competitive food scene and embody the bold, unapologetic character of their award winning burgers.

The brand was designed to be gritty and attention-grabbing, featuring a strong color palette and bold typography that reflected the energy and attitude of street food culture. Textured graphics and edgy design elements were used to convey the raw, handcrafted quality of their burgers, making the brand feel both authentic and memorable.